Is your e-commerce business ready to make the most of the festive season this year? As we approach the busiest shopping season of 2021, make sure you know which styles will endure from recent years and which curveballs have sneaked up on us.
Your print-on-demand business will enjoy more success if you remain flexible and responsive to shifting design trends. Get ready for the busiest quarter of the year by creating designs that will carry your shop into 2022 in style.
We’ve scoured the print-on-demand world and search high and low for graphic trends. Here's our design tips to keep you ahead of the curve this year and into 2022:
Graphic design trends for this festive season
1. Social Inclusivity
Consumers, as well as society at large, are becoming increasingly aware of the importance of inclusivity and representation. This is reflected in the world of design, where characters of all backgrounds, gender, orientation and ability are being more proportionately represented. Be part of this positive change and create some inclusive designs for your print-on-demand shop. Remember that Christmas and Thanksgiving are not the only holidays to celebrate during the cold months. Hanukkah, Kwanzaa, Yule and Día de los Muertos all take place in November and December.
2. Classic Serif Fonts
Serif fonts evoke a traditional feeling and can often seem nostalgic. This is the perfect font for classic, old fashioned designs with a dignified edge.
3. Surrealism & Optical Illusions
Eye-catching optical illusions are posed to be the attention-grabbers of winter 2021. Surreal scenes or colorful trompe l’oeil can be combined with the traditional images of Santa Claus and Christmas trees for an exciting twist on the expected.
For another original take on festive designs, explore colorful, busy and imaginative colors from the 60s and 70s. Bring some groovy vibes into your print-on-demand business with psychedelic illustrations and bring something unexpected this year.
5. 3D Designs
With the availability of user-friendly design programs like Figma, it’s easier than ever to create convincing, professional-looking 3D designs. As they become more accessible, they’re also becoming more popular. Try your hand at 3D designs for your print-on-demand business.
6. Geometric Shapes
Geometric shapes are associated with simplicity, logic and clarity. These structural elements bring a sense of solidity to your designs while offering a relatively easy background. They provide a flexible foundation for a large variety of themes and are easy to utilize whether you're creating items for Halloween or Hanukkah.
Minimalism is still in its prime. The motto of minimalist design is, of course, “less is more.” Clean lines, empty space, and an uncluttered are popular this year and continue to be popular in 2022.
8. Nineties Nostalgia
The 90s are back. That means boom boxes, cassettes, and bright colors. Christmas movies from the 90s are some of the most famous and loved. Now's your opportunity to cherry-pick your favorite memories and utilize them in your designs. Have fun reviving your most-loved elements from 90s pop culture and your print-on-demand business will be on-trend for this winter and for the rest of 2022.
The last couple of years have been hard on most people, and pandemic “burnout” means that folks are gravitating towards more soothing, optimistic, gentle designs. There’s enough doom and gloom in the world, so it's time to get some festive cheer and start believing 2022 will be brighter and better.
10. Natural Themes
With the climate crisis in full swing, the natural world has never been more important. As the demand for sustainable and eco-friendly products increases, so too does the prevalence of natural themes in the design world. People are soothed by earthy elements such as plants and landscapes, so bring some of the great outdoors into your print-on-demand this winter. If you’re passionate about sustainability, creating designs focused on environmental topics could bring a new purpose to your business. Did you know that print on demand is inherently more sustainable than typical retail fashion? Because you’re offering your customers items that are made to order, no overstock is created and less resources are used.
Now you know what to expect throughout this festive period, it's time to start brainstorming and create some on-trend designs for your target group. And remember, no matter how trends change, always stay true to your style and bring your signature flourish to the latest fashions.
Good luck this year and throughout 2022. If you haven't already, it's time to register with SPOD and start selling your own designs!