Curate your ultimate EU assortment

Curating a well-rounded and optimal assortment is the key to maximising your business potential. Your assortment should meet the needs of customers as well as following seasonal trends and reducing decision fatigue. The goal is to find the perfect balance of product variety and exclusivity.

Factors to consider for the ultimate assortment


The ideal size of your assortment will vary depending on numerous factors. The perfect assortment for one person may not be the perfect assortment for you. Take into consideration these factors when building your assortment:

Diversity: A good assortment needs sufficient variety to meet the diverse needs of your audience. Both in terms of having different product types in your assortment, as well as a variety of different colours and sizes for the products.

Relevance: Related to the previous point, the products that you do include in your assortment should be relevant to your target audience. Having a massive assortment will not be effective unless they are products people will buy. Consider relevant trends, styles, and colours.

Seasonality: Depending on your type of business and target audience, it may be useful to consider seasonal variations in your assortment to make the most of the change in weather and special occasions, as demand for different products change across the seasons.

Understanding your audience


Make sure you know who exactly you want to target with your business. Identify your niche and ensure that your assortment is fulfilling the demand of that niche. Explore potential opportunities, do research on competitors, and try to discover a gap in the market. Also be sure to communicate with your audience to figure out their needs. Asking them what they are looking for shows them that you care about their opinion and gives you the clarity and knowledge to optimise your assortment.

Specialised assortment approaches

There are many ways you can choose to curate your most optimal assortment. As we mentioned before, it will all depend on what your goal is and who your target audience is. But if you’re looking for some inspiration to jump-start your process, here are a few approaches you can take with accompanying product examples:

1) Make it sustainable

Highlight your businesses sustainability and environmentally friendly nature. Emphasize the fact that these products are all sustainably made to target environmentally conscious consumers.



2) Keeping it budget-friendly

Provide a lower budget alternative for consumers. Provide a place for them to come to when they want a special gift but don’t have to break the bank to do so.



3) Spotlight on Gen-Z

Now with Gen-Z becoming a consumer group of its own, they are also providing a market which specifically targets them. Provide them with an assortment that suits their tastes to widen your audience.




Colourful and bold products:


Unisex looks:

4) For the little ones

An assortment for the little ones. Provide everything for kids and babies with a child-friendly assortment.



5) The great outdoors

For those active outdoor lovers who spend almost every day in active wear and athleisure. New active wear is always the best motivation.




The optimal assortment for you will depend on your goals and your target audience. Be sure to include a good range of products that have been carefully selected based on your audience’s needs, as well as profitability for your business. Every business’s ideal assortment will look a little different and it is important to consistently update your assortment based on market trends and customer feedback. It’s all about what works for you and your goals.

Want to view all of our products? Find our full assortment here.