Once you’ve established what niche or subject to focus on, you’ll have to do more research on your target audience. This includes their age, gender, location, and (perhaps most importantly) their fashion style. You can also rely on your competitors as you’re determining which products and fashion-style you’re looking to include in your store.
“Create your own visual style…let it be unique for yourself and yet identifiable for others.” – *Orson Welles*
You’re ultimately trying to appeal to your customers, right? Well, if your business revolves around football designs, there’s a good chance you won’t be selling dresses. If your business revolves around beauty, we’d guess a muscle tee probably won’t sell too well. Constantly think about what your target audience would want to buy, and don’t be afraid of letting [seasonal trends or holidays](https://www.spreadshirt.com/blog/2015/02/17/sales-trends-popular-products-in-season/) impact your decisions (your inventory can constantly be changing). Last (but certainly not least), there’s no need to go overboard. If you include every possible product in your shop, you may overwhelm your visitors. By limiting yourself to products that appeal to your target audience, you’ll be boosting your chances of making a sale.