Print on Demand and Drop Shipping is a fast and ever-changing environment that can benefit from short format video. You can use shorts to boost sales or meet your business goals in your merch sales on Shopify or other E-commerce Platform by using short video that
1. Tells your story
2. Shares Info About New Product Launches
3. Shop Sales
4. New Designs
5. Store Updates
Video has been the reigning champ when it comes to content. Yes, shorter-form content has been around for a long time - anyone remember Vine? Yet, with rising popularity of Instagram Reels, TikTok videos, and YouTube Shorts consumption of short format video is on the rise and is a must in your marketing plan and social media posts.
Most social media networks and social media platforms have a short video offering. YouTube has shorts, Instagram has Reels, and short video is the mainstay of TikTok. Younger generations are consuming shorter-length videos with a shorter attention span than millennials.
YouTube Shorts
· Length: 60 seconds (15 seconds in the app)
· Reach: 1.5 billion users
· Target group: Everyone
· Features: Video editor with simple filters and effects, subtitles, copyright-free music library
· Platform advantages: Established social media brand, high user loyalty
Instagram Reels
· Length: 60 seconds
· Reach: 2 billion users
· Target group: 25 – 39 years
· Features: Video and photo editor with AR filters and many effect, sticker, text, and caption options
· Platform advantages: Visually sophisticated, especially advertising and shopping-friendly
TikTok
· Length: 3 minutes
· Reach: 1 billion users
· Target group: 15 – 24 years
· Features: Video editor with templates, filters and effects, stickers, text, subtitles, what’s trending, and music library
· Platform advantages: The home of trends and community building
Younger audiences are becoming harder and harder to reach but can be obtained with short video content that speaks to their short attention spans. Short video removes the “should I keep watching” decision. It’s over before they need to make that decision.
But here’s the catch, the content needs to be creative and authentic to capture the viewer and command conversions of your target market.
No, it doesn’t have to be perfect or polished. You don’t need a camera crew and editing suite to make shorts. By nature, shorts tend to be a little more homegrown. They capture realism and authenticity of a brand or cause. The very expectation of shorts is to be real and authentic.
Short form video is also immersive as it typically includes, sound, video, graphics, and text. By design users are always engaging with and being stimulated by a combination of visual and audio stimulation that is hard to turn away from.
Many brands are realizing what shorts have the power to do and are including it within their marketing strategies, particularly those looking to target diverse, engaged, and younger audiences.
Even better and thanks to complex algorithms and machine learning AI tech, every viewer gets their own curated personalized content feed based on their watch habits and patterns. The watcher's engagement helps to make the experience more relevant as they are served additional content based on what they watch.
Based on market research by HubSpot Blog's 2022 Marketing Industry Trends Survey more than half of the marketers surveyed (51%) use short-form video plans to increase their investment throughout 2022. 38% plan to continue investing at the same level.
Need more proof? Short-form video has the highest ROI of any social media marketing strategy more than a quarter of social media marketers surveyed plan to invest in it more than any other trend in 2022.
A study done by Wyzowl in 2020 gave proof that content consumers share videos at two times the rate than any other form of content. It was also discovered that 84% of people decided to buy based on the brand’s video.
Our takeaway – Start using shorts as part of your marketing and social media strategy. It really can help print on-demand companies and POD services. Video is here to stay, and consumers are going to continue to develop and change. Marketing teams know this and can keep products and services in the eyes of target customers on social networks by creating a social media strategy to include shorts as part of a long-term marketing effort.
Like print on demand services short video can keep up and change quickly with a younger, more creative, more diverse audience with a shorter attention span. Serve content to that target audience most likely to buy from you and your brand based.