Black Tee vs. White Tee: Choose Wisely

Black vs White T-Shirt

It’s the age-old question (not really): which sells better, a white shirt or a black shirt? 

Spreadshirt recently did some studies to determine which product is more popular. Spanning two different seasons and a number of different counties, the results are as follows: 

  • Black tees are the clear favorites, taking up to 84% of the share of sales between black and white in the United States 
  • Black T-shirt sales increase in the colder months 
  • White T-shirt sales increase in the warmer months 
  • The trend of seasonal influence is more pronounced with women’s T-shirts 
  • Europe shows more movement in the seasonal trends than the United States
  • Women in France actually buy more white T-shirts in the spring/summer than black T-shirts (this is the only country/season combination where white T-shirts sell more than black) 

“Facts are stubborn things, but statistics are pliable.” – Mark Twain

What should you do with this information? 

For starters, it can help you determine your target group’s preferred t-shirt color. To be clear, you don’t always have to roll with one particular color option; rather, you can change it up based on the season. You should also rely on your shop sales. While our data may say one thing, it was sourced from a wide array of consumers. You’ll be dealing with a more targeted group, and their preferences may contradict the data listed above.

Register with SPOD and create your next best-selling black T-shirt!